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Blog

04 Dec 2019

In 2018, the global economy recovered slowly, and China's economy was generally stable and stable. Under this opportunity, Shaanxi Automobile released the “2035” strategy for the future and leading the way, and proposed the medium and long-term development planning and development goals of the enterprise. New requirements have been put forward for the development of the international market. Under the guidance of the new goal, Shaanxi Auto has further strengthened its market development efforts in the spirit of striving for the future and striving for progress. The business performance of the company has continued to rise. In 2018, Shaanxi Automobile Heavy Truck is expected to produce and sell 165,000 vehicles and continue to rank among the top three in China's heavy truck market. Among them, the total export volume is expected to exceed 12,000 units, an increase of more than 30% year-on-year. The total export volume of heavy trucks in China increased by 2.6 percentage points over the same period last year. This year, Shaanxi Auto has firmly adhered to the foundation, practiced internal strength, seized opportunities, and promoted development. The marketing, service, and accessories network layouts have been improved, network quality has improved significantly, and market development in disadvantaged regions in Africa and Southeast Asia has made significant progress, and the market has expanded. In more than 100 countries and regions, the gap with major competitors has further narrowed. At the same time, Shaanxi Auto's localization strategy has also made significant progress. The localized sales volume will exceed 3,500 units in the whole year, reaching a record high, realizing the contrarian growth of Shaanxi Auto International Market and further expanding its market position.

In his speech, Tang Yugang gave a high degree of recognition to Shaanxi Automobile's export work. He pointed out that Shaanxi Automobile is the leading enterprise in China's equipment manufacturing industry, the first heavy-duty truck enterprise in China to the international market, and the leader of Shaanxi's export enterprises. It has been in the forefront of China's commercial vehicle industry for many years and has achieved outstanding results in the international market. He pointed out that the goal of “strive to build Shaanxi Province into a major automobile industry base and automobile export base in China” and the need to deeply integrate into the construction of the “Silk Road Economic Belt” and promote the rapid development of the Shaanxi automobile industry, The Shaanxi Provincial Government will continue to increase its support for Shaanxi Automobile, support Shaanxi Automobile to become the leading enterprise of Shaanxi automobile industry and even the national automobile industry, and build Shaanxi Automobile into a “Shaanxi Business Card” for Shaanxi export enterprises, and then build China’s heavy trucks into the world. "Chinese business card."

Wang Yanhong made a report on the theme of Shaanxi Auto's overseas strategy, and made an overall strategic deployment of Shaanxi Auto International Market, indicating the future development direction. He introduced the development requirements of Shaanxi Automobile's "2035" strategy for the international market, and pointed out that Shaanxi Automobile International Market will accelerate development and achieve transformation and upgrading. At the same time, in response to the acceleration of the internationalization of the SHACMAN brand, he requested that in 2019, it should be guided by strategy and keep an eye on the target; innovation-driven, deep-cutting demand will not stop; strong and excellent, short-term improvement, and unremitting ability. A total of forge ahead, to achieve a rapid increase in the production and sales of SHACMAN brand. He pointed out that economic globalization is a historical trend and the trend of the times. The internationalization of enterprises is a strategic goal and a development requirement. Everyone must take advantage of the trend, take advantage of the momentum, and make persistent efforts to ensure the smooth operation of the 20,000-unit production and sales target of the SHACMAN brand in 2019.


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